The Influence of Korean Fashion on Indonesian Youth’s Perceptions of Beauty and Self-Identity
Keywords:
Korean Fashion, Beauty Perception, Self-Identity, Indonesian Youth, Cultural InfluenceAbstract
This study explores the influence of Korean fashion on Indonesian youth’s perceptions of beauty and self-identity, examining how global cultural trends shape local aesthetic standards and identity construction. The research aims to understand the extent to which exposure to Korean fashion popularized through K-pop, K-dramas, and social media affects how young Indonesians define attractiveness and express individuality. Using a quantitative descriptive research design, data were collected through online surveys and in-depth interviews with Indonesian youth aged 16–25 who actively engage with Korean cultural content. The findings reveal that Korean fashion significantly influences beauty ideals, with many respondents adopting the minimalist, clean, and youthful aesthetic popularized by Korean idols. The results also support Cultural Imperialism Theory, suggesting that the dominance of Korean aesthetics can overshadow traditional Indonesian beauty norms. However, evidence of cultural hybridization was found, as many respondents blend Korean-inspired styles with local fashion elements, reflecting an effort to balance global influence with national identity. Furthermore, the application of Symbolic Interactionism highlights that fashion functions as a form of social communication and identity expression, allowing youth to signal belonging to a globalized modern culture. In conclusion, the study demonstrates that Korean fashion plays a pivotal role in shaping Indonesian youth’s perceptions of beauty and self-identity. While it fosters creativity and global connectivity, it also challenges the preservation of local cultural values. The study recommends promoting media literacy and cultural awareness to help youth engage with global fashion trends critically, ensuring that cultural exchange strengthens rather than erodes Indonesia’s unique identity.
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