Vol 4 No 2 (2026): March: Economics, Management and Business Technology

Articles

• The Influence of Artificial Intelligence on the Efficiency of Economic Decision-Making among Generation Z Households in Indonesia

  Arai Maharati

  64-78

  • pdf (English)

• Analysis of the Influence of AI Recommendation Systems on Consumer Purchasing Decisions: The Mediating Role of Personalization and Consumer Trust

  Gaishan Raffasya Hafis

  106-119

  • pdf (English)

• Employee Readiness for Artificial Intelligence Implementation in Companies: An Analysis of the Determinants of Successful AI AdoptionEmployee Readiness for Artificial Intelligence Implementation in Companies: An Analysis of the Determinants of Successful

  Nasir Ismail, Harun Hassan, Muhammad Harith

  • pdf (English)

• The Impact of Predictive Analytics on Business Decision Effectiveness: Evidence from Data-Driven Organizations

  Shezan Ashilah Vandana

  120-131

  • pdf (English)

• Dynamic Capability Strategy in Technology-Based Companies: Enhancing Innovation, Organizational Adaptability, and Sustainable Competitive Advantage

  Mayra Dania, Zara Khadijah, Atiyyatullah Atiyyatullah, Qudrah Qudrah, Sadia Hira

  91-105

  • pdf (English)